Industry · TiresService agility that strengthens the brand
Agile service and fast resolution of demands reduced friction and strengthened customer trust in Cantu.
- 77,57
- NPS
- 83,9
- CSAT
Speed that becomes trust
At Cantu, the priority was shortening the time between the customer’s contact and the resolution of their demand. Reducing friction in service was reflected directly in satisfaction and recommendation metrics.
The solution
Chatbot and human support began operating together in a unified channel on Zendesk. Since go-live in February 2026, more than 30,000 conversations have been handled, with 70% of resolutions led by the AI agent and 91% of messages correctly understood by the chatbot.
Technologies and tools
- Zendesk AI Agent
Why this case matters
Agile, resolutive service translated into high NPS and CSAT and greater trust in the brand.
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