Software Engineering for CX

Engineering that connects your CX end to end

We build apps on Zendesk, integrate CRMs with legacy systems, and build portals and mobile apps — all inside your company’s CX ecosystem, without interrupting what already works.

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Companies that trust BCR.CX
Comerc EnergiaMatrixSanta JoanaPague MenosTotal ExpressTrigoFarminaAjinomotoBHubVitaconPromobRoca
Engineering that connects your CX end to end
Software Engineering for CX
Highlights

Advantages that make a difference

Custom apps and portals

App development on Zendesk and custom web portals built to fit your operation’s specific business rules, with no reliance on workarounds.

Integration between Zendesk and your legacy systems

We connect your CRM with ERPs, e-commerce platforms, logistics systems and internal tools, eliminating data rework and the "copy-paste" between screens.

Middlewares and mobile apps

We build the layer that makes your systems talk to each other and the mobile apps that bring service to where the customer is — all integrated with Zendesk.

Tailor-made technology

It’s not just about code. It’s about CX.

It’s about having engineers who understand what happens when the ticket won’t open, the integration fails or the agent loses context mid-conversation. From database migration to middleware development, we deliver software tailored to your service ecosystem.

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It’s not just about code. It’s about CX.
From idea to deploy, no bottlenecks
How we build

From idea to deploy, no bottlenecks

Custom apps that extend Zendesk’s native features to fit your operation’s business rules.

Web portals and mobile apps built for your internal team or your end customers, integrated with the CX ecosystem.

Database transfers between platforms with security and traceability, without pausing the operation at any moment.

We connect Zendesk to ERPs, e-commerce platforms, logistics and legacy systems via custom APIs and middlewares.

Recognizing Successful Work

Our cases

AdobeTechnology / Software

How Adobe's retention and sales flow became a global reference

In 3 months of operation, BCR.CX beat historical retention and sales records — and the model was rolled out globally within Adobe.

3 monthsto beat historical retention and sales records
ZendeskAmazon ConnectConciex
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Adobe case hexagon
VolvoAutomotive industry

How Volvo Trucks centralized a new sales channel on Zendesk

Truck drivers, dealers and internal sales teams in a single operation — targeting a 40x greater result and expansion into new countries.

40xprojected result, expanding the model to new countries
Amazon ConnectZendesk SuiteApp VTEXApp do Reclame Aqui
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Volvo case hexagon
PandoraRetail / Beauty and accessories

How Pandora kept customer satisfaction high at Black Friday's peak

BCR.CX took over Pandora's customer service during the Black Friday sales surge and unified voice, e-mail, chat, physical stores, telesales, Reclame Aqui, social media and internal departments into one experience.

Black Fridaywith customer satisfaction held at peak demand
Amazon ConnectZendesk SuiteApp VTEXApp do Reclame Aqui
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Pandora case hexagon
BauduccoRetail · Food

The impact of Artificial Intelligence on customer service

In 2025, AI transformed Bauducco’s support: more automation, faster resolution and high satisfaction even during the December peak.

<17%Reduction in AHT, with half of WhatsApp conversations automated
ConciexZendesk AI Agent
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Bauducco case hexagon
MotivaMobility · Concessions

Highway and rail customer service scaled with AI

We scaled operations with high daily conversation volume using AI chatbots with their own identity per operation, continuously evolving flows, knowledge base and automations.

~80%Of volume concentrated in the main flows
Zendesk AI AgentConciexZendesk SuiteCopilot
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Motiva case hexagon
DassRetail · Footwear & Sports

After-sales for three brands scaled with AI bots

We scaled after-sales for three brands with a high volume of transactional queries, using AI bots integrated with VTEX, each with its own identity and able to run end-to-end processes.

67%Of resolutions automated, with no handoff to humans
ConciexZendesk AI AgentsAmazon ConnectApp VTEX
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Dass case hexagon
AsaasFintech

Less AHT, without giving up experience

We reduced average handling time by centralizing context, replies, tasks and internal systems on a single screen to speed up service.

96%Agent approval of Copilot Auto Assist
Amazon ConnectZendeskConciex
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Asaas case hexagon
VulcabrasRetail · Footwear & Sports

AI in Vulcabras’s omnichannel service

Group brands on a single Zendesk Suite instance, integrating Help Center, WhatsApp, ChatBot and Copilot.

+53,5%CSAT for the year: from 44.9% to 68.98%, a gain sustained for months
ConciexZendesk AI Agent
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Vulcabras case hexagon
HavaianasRetail · Footwear

A successful solution with Zendesk

AI chatbot, real-time order tracking and human support in a unified channel for Havaianas’s e-commerce.

+30kConversations handled since go-live (Feb/2026)
Zendesk AI Agent
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Havaianas case hexagon
CantuIndustry · Tires

Service agility that strengthens the brand

Agile service and fast resolution of demands reduced friction and strengthened customer trust in Cantu.

77,57NPS
Zendesk AI Agent
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Cantu case hexagon
DecathlonHR · Sports retail

The HR operation redesigned from scratch

By implementing Zendesk in partnership with BCR.CX, we scaled employee support with more quality and agility.

From scratchHR operation redesigned to be more scalable and human for employees
Zendesk Employee Services
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Decathlon case hexagon
FAQ

Frequently asked questions

Yes. We build custom apps inside Zendesk itself to add features the standard platform doesn’t deliver — such as specific fields, integrations with internal systems or business-rule automations.

Yes. We migrate databases between platforms with full mapping, integrity validation and zero operational interruption during the process.

Yes. We integrate Zendesk with the main CRMs and ERPs on the market, plus legacy systems and proprietary platforms — via API, webhook or middleware built for your environment.

Yes. We build mobile apps for iOS and Android focused on CX operations — whether for internal team use or for the end customer, always integrated with the service ecosystem.

Software Engineering for CX

Got an integration or development project stuck in the queue? We get it off the ground.

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