CX BPO
CX, Zendesk CRM and ReclameAqui consulting under one roof — to cut your cost per contact and raise CSAT and FCR.
Your customer service sells, scales, retains and delights — with Zendesk, AI and CX BPO
Your service operation redesigned to sell more, retain better and scale without losing quality — with consultative BPO, award-winning Zendesk, applied AI and BI that shows results.
+500team members
+300clients served
+13years in the market
+10in-house products
+5Zendesk awards
+150Zendesk certifications
Our solutions
A customized ecosystem of solutions tailored to your needs.
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Retail BPO
B2B, B2C and D2C service and sales with AI on WhatsApp, chat and IVR — integrated with your ecommerce, marketplace and logistics.
Award-Winning Zendesk Consulting
Zendesk implemented and optimized by the partner that delivers the most: 250+ projects and Brazil's highest number of success stories in 2023.
Zendesk Contact Center
Smart telephony with no hardware to buy and nothing to configure: simple dashboard, integration with your CRM, lower cost.
Conciex - Apps for Zendesk
Zendesk-approved apps that automate your operation — ready to use, nothing to build.
Artificial Intelligence
Your quality monitored across 100% of interactions — AI flags exactly what each agent needs to improve, one by one.
BI & Analytics
Every metric from your operation in one 360º view — so you spot what to fix before it becomes a problem.
Software Engineering
Technology built for your operation: when an off-the-shelf tool doesn't solve it, we build what does.
Our cases
Recognizing Successful Work
Adobe
3 monthsto beat historical retention and sales records
Historic retention and sales records broken in just 3 months — a result so strong it became a global initiative at Adobe.
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Volvo
40xprojected result, expanding the model to new countries
A service standard replicated with 40x more results — now expanding into new countries.
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Pandora
Black Fridaywith customer satisfaction held at peak demand
Customer satisfaction held steady at the peak of Black Friday, the year's most critical demand spike.
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Bauducco
>126%ticket growth in December — voice CSAT held at 85%
How Artificial Intelligence transformed Bauducco’s customer service in 2025.
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Motiva
~3,100conversations per day, with ~64% retention across the main flows
Highway and rail customer service scaled with AI chatbots.
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Dass
67%of resolutions automated, with no handoff to humans
After-sales for FILA, New Balance and Umbro scaled with AI bots.
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Asaas
66.7%reduction in average handle time (AHT)
AHT reduction by centralizing context and systems on a single screen.
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Vulcabras
+53.5%CSAT growth for the year, sustained for months
AI in omnichannel service, with group brands on a single Zendesk instance.
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Havaianas
91%of conversations correctly understood by the AI chatbot
A successful Zendesk solution for Havaianas’s e-commerce.
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Cantu
77.57NPS, with faster service reducing friction for the brand
Service agility that reduced friction and strengthened trust in the brand.
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Decathlon
From scratchHR operation redesigned to be more scalable and human for employees
The HR operation redesigned from scratch with Zendesk.
Know moreTestimonials
Recognition from Our Customers
BCR consistently exceeded expectations in the services provided. Agile, flexible, and collaborative, the BCR team manages to combine efficiency, speed, and quality in a way that is hard to find in the market.
Karollyne Souza
Adobe
Zendesk's consultancy was essential in establishing our operation from scratch, expanding to 12 brands. Their involvement allowed for the effective integration of various channels, standing out as a dynamic tool adaptable to consumer profiles.
Silvia Miranda
Santillana
We experienced a remarkable transformation in our customer service. The platform provided an integrated and simplified experience for our agents, enabling them to deliver exceptional support.
Silvio Pereira
Pandora
Organizing the entire Zendesk process in our operation was essential for improving SLAs in our main asset, the Customer. Having this control was an enhancer for our work.
Pedro Scripilliti
Amara NZero
With the automatic reopening of the window, we significantly improved the customer experience, providing a more welcoming conversation with the beneficiary, always emphasizing our availability to assist them.
Silvia Guimarães
Dasa
Working together with our partner BCR.CX, Zendesk enabled us to integrate all our channels into a single platform, optimizing the CX team's time and delivering the best experience to our customers.
Felipe Mazo
Shoulder
BCR.CX is more than just any partner. The BCR team is a strategic partner that supported us in creating the entire CX structure for Volvo with a global online sales project.
Abel Souza
Volvo
Insights
Everything you need to know about CX, straight to the point — no fluff, no jargon.
